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Strategic communication

«By failing to prepare, you are preparing to fail» – Benjamin Franklin

How we set about

Vision and corporate strategy as starting point. Main objective: the consistent image of a company, its management and products or services. Stringency of the messages to all stakeholder groups by means of consistent storytelling – action-based, harmonised throughout all channels. Comprehensible, understandable, sustainable. Reputation.

Our services for you

  • Shaping and development of strategic communication (from concept to implementation)
  • Development of the corporate story as basis for all internal and external messages (vision, core messages, USPs etc.)
  • Sparring partner and coach for managers (board of directors, management board etc.)
  • External impact analyses (ACTUAL to TARGET)
  • Media training
  • Corporate communication stress test
  • Interim management

Examples of strategic communication

Building up a good reputation after a crisis, positioning of board and management members, differentiation from competitors, strategic reorientation, political positioning, litigation PR, preparation and support of IPOs and much more

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