Strategic communication
«By failing to prepare, you are preparing to fail» – Benjamin Franklin
How we set about
Vision and corporate strategy as starting point. Main objective: the consistent image of a company, its management and products or services. Stringency of the messages to all stakeholder groups by means of consistent storytelling – action-based, harmonised throughout all channels. Comprehensible, understandable, sustainable. Reputation.
Our services for you
- Shaping and development of strategic communication (from concept to implementation)
- Development of the corporate story as basis for all internal and external messages (vision, core messages, USPs etc.)
- Sparring partner and coach for managers (board of directors, management board etc.)
- External impact analyses (ACTUAL to TARGET)
- Media training
- Corporate communication stress test
- Interim management
Examples of strategic communication
Building up a good reputation after a crisis, positioning of board and management members, differentiation from competitors, strategic reorientation, political positioning, litigation PR, preparation and support of IPOs and much more